Skip to main content
The Content Brief Generator makes a plan for one page. The plan uses your tracked prompt, its competitors and its keywords. You write the page from the plan.

​
Before you start

  • Add prompts. A brief without a tracked prompt is a generic outline.
  • For a content kind that needs a target page, run a crawl from Content Analysis first.
  • Optional: add personas to write for one audience.

​
Generate a brief

1

Open the tool

In the sidebar, under Growth, click Content Brief Generator.
2

Select a content kind

Click one of the content kind cards. Each card shows the output formats of the kind.
3

Select a prompt or type a topic

In Target prompt, select a tracked prompt. If you do not use a tracked prompt, select No tracked prompt — type a topic instead and type a Topic.
4

Select a target page

In Target page, select a crawled page, or keep New page — no target. Some kinds show Target page (required for this kind).
5

Add the optional inputs

Select a Persona. Type Extra keywords, separated by commas. Type a URL in Extra competitor pages and click Add.
6

Generate

Click Generate brief.
Perquery adds the keywords matched to the page and the pages that already win the prompt. You do not have to type them.

​
What the brief contains

The top of the brief shows its headline and a summary line with the kind, the version and the target word count.

​
Export the brief

Click Export as Markdown. Perquery downloads the brief as a .md file. Give the file to your writer or put it in your editor.

​
Versions and history

  • Click the History tab to see all stored briefs. The table shows Brief, Kind, Version and Date.
  • Open a brief to see it again. Versions of this brief lists every stored version of the same kind and subject, newest first.
  • When you generate a brief again for the same kind and subject, Perquery stores it as the next version.

​
Measure the page

After you publish the page, click Add to Impact Tracking. The measurement starts on the go-live date. See Impact Tracking.

​
Plan usage

Each stored brief counts against your plan’s allowance. When the allowance is used up, the tool shows Your plan’s brief allowance for this period is used up. See pricing.