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Google Analytics 4 records the visits to your website. Perquery reads the visits that come from AI assistants. It compares them with your organic and paid traffic.

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What Perquery reads

For the property that you select, Perquery reads these values for each day and each traffic source:
  • Sessions
  • Conversions
  • Revenue
Perquery keeps three kinds of traffic: Perquery does not keep the other traffic sources.

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Connect Google Analytics 4

1

Open the Integrations page

In the sidebar, click Integrations.
2

Start the connection

On the Google Analytics 4 card, click Connect.
3

Give access

Sign in with a Google account that has access to your Analytics property. Allow the access that Google shows.
4

Select the property

Under Property, select the Analytics property of your website. Click Save.
The first import starts after you save the property. For the imports, the states and the disconnection, see Integrations overview.

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Where the data shows

The Search Performance page shows two panels from this data:
  • AI referral traffic: The sessions of each AI assistant in the selected date range.
  • Conversion comparison: The conversion rate of each source against the organic traffic.
See Search performance.

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Disconnect

On the Google Analytics 4 card, click Disconnect. Perquery deletes the imported traffic data of the site.