- Google Search Console: the organic queries and their rank.
- Google Analytics 4: the AI referral traffic and the conversions.
- Google Ads: the paid keywords and their spend.
Connect a data source
The page shows one card for each Google source, with its state, for example Connected or Not connected. Without a connected source, the page shows no data.1
Connect the account
On the card of the source, click Connect. Sign in with Google and give access.
2
Choose a property
In Choose a … property, select the property in Property.
3
Save
Click Save. Perquery imports no data until you select a property.
Filters
The page uses the filters at the top of the screen:- Date range: the period of the data.
- Compare to: the period that the changes of the referral traffic are calculated against.
AI visibility and organic performance
The AI visibility ↔ organic performance table shows when Google Search Console is connected. Perquery matches each of your prompts to a Search Console query. The subtitle shows how many prompts matched a query.
The Overlap column has these values:
- High: the brand is strong in AI answers and ranks well in Google.
- Low · organic ahead: the query ranks well in Google, but the brand is weak in AI answers.
- Low · AI ahead: the brand is strong in AI answers, but the query ranks low in Google.
- Medium: the other cases.
AI referral traffic
This section shows when Google Analytics 4 is connected.- AI referral traffic: the sessions that came from each AI assistant in the date range, and the change against the comparison period.
- Conversion comparison: the conversion rate of each source against the organic traffic. The organic traffic is the reference. A value such as ↑ 2x shows how many times the organic rate a source converts.
Paid terms against AI visibility
The Paid terms against AI visibility table shows when Google Ads is connected. It compares the spend on a keyword with your AI visibility for the matched prompt.
The Verdict column has these values:
- Overspending: you spend on a keyword where AI answers already show your brand strongly.
- Uncovered: the keyword has demand, you do not spend on it and AI answers show your brand weakly.
- Aligned: the other cases.

