Glossary

This page gives one term for each concept. The documentation uses only these terms. The English label and Turkish label columns show the text of the product interface. When a label is empty, the product shows no fixed label for the term.

Core objects

Term	English label	Turkish label	Meaning
organization	Organization	Organizasyon	Your account. It has the members, roles, plan and sites.
site	Website	Web sitesi	One brand that Perquery tracks, with one domain. The list of sites is Websites (Web siteleri).
brand name	Brand name	Marka adı	The name of the brand that answers and reports refer to.
domain	Website	Web sitesi	The web address of a site, for example `flowdesk.io`. You cannot change it after you create the site.
category	Category	Kategori	The business category of the brand, for example “B2B SaaS, CRM”.
market	Market	Pazar	The country and the language of the buyers. Perquery generates prompts, competitors and answers for it.
target market	Target market (optional)	Hedef pazar (opsiyonel)	The country of the market.
buyer language	Language your buyers ask in	Alıcılarının sorduğu dil	The language of the market.
brand alias	Brand aliases	Marka takma adları	Another name of the brand. Perquery uses it to find the brand in answers.
prompt	Prompt	Prompt	A question that a buyer asks an AI engine.
target page	Target page:	Hedef sayfa:	The page of your site that must answer a prompt.
tracking group	Tracking group	İzleme grubu	A label that groups prompts. A prompt can be in more than one group.
persona	Persona	Persona	A type of buyer. Perquery asks each prompt as each persona.
system prompt	System prompt	System prompt	The text of a persona that tells the AI engine who asks.
baseline	Baseline	Temel referans	The default persona of a site. Charts open on it. Your plan does not count it.
raw query	Raw query	Ham sorgu	A baseline with no persona. Filters show it as Raw (Ham).
persona kind	Persona kind	Persona türü	Demographic, Need-based, Behavioural or Custom (Demografik, İhtiyaç bazlı, Davranışsal, Özel).
target persona	Target	Hedef	A persona that your brand is positioned for.
competitor	Competitors	Rakipler	A brand that you compare your brand with.
tracked competitor	Tracked competitors	Takip edilen rakipler	A competitor that you added. Perquery measures it in every scan.
other brands	Other	Diğer	Brands that answers name but that you do not track.
AI engine	AI engine	AI motoru	An AI assistant or AI search product that Perquery asks. Site settings call them Tracked assistants (Takip edilen asistanlar).

Scans and answers

Term	English label	Turkish label	Meaning
scan	Visibility scan	Görünürlük taraması	One run of measurement: Perquery asks the AI engines your prompts and records the answers.
schedule	Schedule	Zamanlama	When the scans of a site run. The site settings tab is Schedule (Plan).
timezone	Timezone	Saat dilimi	The time zone of the schedule.
answer			The text that an AI engine gives to one prompt.
mention			An answer names the brand in its text.
citation			An answer links to a page on the brand domain as a source.
recommendation			An answer recommends the brand.
running scan	Running	Çalışıyor	The scan collects answers.
finalising scan	Finalising	Sonuçlanıyor	The scan has collected its answers. Perquery prepares the results.
completed scan	Completed	Tamamlandı	The scan collected all answers.
partly completed scan	Partly completed	Kısmen tamamlandı	The scan finished, but some answers failed or were skipped.
failed scan	Failed	Başarısız	The scan did not complete.
cancelled scan	Cancelled	İptal edildi	The scan stopped before it completed.

Metrics

Term	English label	Turkish label	Meaning
visibility	Visibility	Görünürlük	How often and how high the brand appears in answers, from 0 to 100.
share of voice	Share of Voice	Share of Voice	The share of the brand in all brand mentions. Competitor Analysis shows it as Share of voice (Ses payı).
average rank	Avg. Rank	Ort. Sıralama	The average position of the brand in the answers that name it. 1 is the first brand.
sentiment	Avg. Sentiment	Ort. Duygu	The average tone of the answers about the brand: Positive, Neutral or Negative (Pozitif, Nötr, Negatif).
domain rating	Domain Rating	Alan Adı Puanı	The backlink rating of a domain, from 0 to 100.
opportunity	Growth opportunity	Geliştirme fırsatı	A change that can make the brand more visible. Its type is Technical, Content or Off-page (Teknik, İçerik, Off-page).
opportunity score	Opportunity score	Fırsat skoru	The priority of an opportunity. A higher score is a higher priority.
applied action	Applied actions	Uygulanan aksiyonlar	A change that you made and that Impact Tracking measures.

Filters

Term	English label	Turkish label	Meaning
persona filter	Persona filter	Persona filtresi	Shows the results of one persona.
date range	Date range	Tarih aralığı	The period of the results, for example Last 7 days (Son 7 gün).
AI engine filter	AI engine	AI motoru	Shows the results of the selected AI engines. The default is All engines (Tüm motorlar).
comparison	Compare to	Karşılaştır	The period that the results are compared with, for example Previous period (Önceki dönem).

The product sidebar has five groups. The documentation puts the same pages in the groups Monitor, Analyze, Act, Tools and Integrations.

Term	English label	Turkish label	Meaning
Mapping group	Mapping	Haritalama	The sidebar group for measurement pages.
Analysis group	Analysis	Analiz	The sidebar group for site checks.
Tools group	Tools	Araçlar	The sidebar group for file checkers and generators.
Growth group	Growth	Büyüme	The sidebar group for opportunities, generators and impact.
Management group	Management	Yönetim	The sidebar group for integrations, add-ons and reports.
dashboard	Performance Overview	Performans Özeti	The summary page of a site, with the five metric cards.
prompts	Prompts	Promptlar	The menu for Prompt List (Prompt Listesi) and Group Performance (Grup Performansları).
prompt list	Prompt List	Prompt Listesi	The table of the tracked prompts and their metrics.
group performance	Group Performance	Grup Performansları	The average metrics of each tracking group.
personas page	Personas	Personalar	The page of the personas and the Persona × LLM matrix (Persona × LLM matrisi).
competitor analysis	Competitor Analysis	Rakip Analizi	The page that compares your brand with other brands.
domain rating page	Domain Rating	Sanal Otorite	The page of the sources that AI engines cite and their rating.
bot logs	LLM Bot Logs	LLM Bot Logları	The page of AI crawler visits from your server access logs.
search performance	Search Performance	Arama Performansı	AI visibility compared with Google Search Console and Google Analytics data.
technical analysis	Technical Analysis	Teknik Analiz	The audit of your site for issues that block AI crawlers.
content analysis	Content Analysis	İçerik Analizi	How well your pages answer your prompts.
LLM Inspect	LLM Inspect	LLM Inspect	How one AI bot sees one page of your site.
llms.txt tool	llms.txt Checker & Generator	llms.txt Denetleyici & Oluşturucu	Checks and generates the llms.txt file of your site.
robots.txt tool	robots.txt Checker & Generator	robots.txt Denetleyici & Oluşturucu	Checks which AI bots robots.txt lets in, and generates a file.
growth opportunities	Growth Opportunities	Geliştirme Fırsatları	The list of opportunities, by opportunity score.
meta tag generator	Meta Tag Generator	Meta Etiket Üretici	Generates title and description tags for your pages.
content generator	Content Generator	İçerik Oluşturucu	Turns a content brief into text. Its page heading is Content Producer.
content brief	Content Brief Generator	İçerik Briefi Oluşturucu	Plans a page before you write it.
schema generator	Schema Generator	Schema Oluşturucu	Proposes JSON-LD markup for your pages.
impact tracking	Impact Tracking	Etki Takibi	Compares the metrics before and after an applied action.
integrations	Integrations	Entegrasyonlar	Connections to Google Search Console, Google Analytics 4 and Google Ads.
add-ons	Add-ons	Addonlar	Extra features that you request for your account.
reporting	Reporting	Raporlama	The report builder of a site.

Account and team

Term	English label	Turkish label	Meaning
site settings	Site Settings	Site Ayarları	The settings of one site: General, Tracking, Schedule and Brand (Genel, Takip, Plan, Marka).
profile	Profile	Profil	Your personal settings.
security	Security	Güvenlik	Two-step sign-in and recovery codes.
two-step sign-in	Two-step sign-in	İki adımlı giriş	A code from an authenticator app at sign-in.
recovery code	Recovery code	Kurtarma kodu	A code that you use when you cannot use the authenticator app.
member	Members	Üyeler	A person in the organization.
role	Role	Rol	A set of permissions. A member can have more than one role.
owner role	Owner	Sahip	The role that has all permissions. In a new organization, its name is Admin.
permission	Permissions	İzinler	One thing that a role may do.
invitation	Pending invitations	Bekleyen davetler	An email that asks a person to join the organization.
billing	Billing	Faturalandırma	Your plan, add-ons, payments and invoices.
plan	Plan	Plan	The subscription that sets the limits of the organization. The onboarding calls it Paket in Turkish.
trial	Trial	Deneme	A free period of a plan, with no card.
subscription	Subscriptions	Abonelikler	A paid plan or add-on.
invoice	Invoices	Faturalar	The invoice of a payment.
billing profile	Billing profile	Fatura profili	The company or person details and the address on your invoices.
API key	API Keys	API Anahtarları	A read-only key to read Perquery data through the API.

Get started

Set up a site

Monitor

Analyze

Act

Tools

Integrations

Account and team

Core objects

Scans and answers

Metrics

Filters

Sidebar

Account and team

​Core objects

​Scans and answers

​Metrics

​Filters

​Sidebar

​Account and team

Core objects

Scans and answers

Metrics

Filters

Sidebar

Account and team