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The Competitor Analysis page compares your brand with other brands in AI answers. It shows your share of voice, the visibility of each brand over time and the prompts where a competitor is ahead of you. To open the page, click Competitor Analysis in the Mapping group of the sidebar.

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Filters

The page uses the filters at the top of the screen:
  • Date range: the period of the data. The share of voice uses the newest scan in this period.
  • Compare to: the period that the changes are calculated against.
The share of voice and the visibility trend cover every persona and every AI engine. When you select engines, the page shows a note that the selected engines do not narrow these figures.
If no scan has run yet, the page shows No measurements yet. The page fills after the first scan. See Scans and schedule.

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Share of voice

Share of voice is the share of one brand in all the brand mentions of the AI answers. The Share of voice section has three cards:
  • Ours: the share of your brand, and the change against the comparison period.
  • Closest rival: the tracked competitor that is closest to you or ahead of you.
  • Gap: the difference in percentage points between your share and the share of the closest rival. A negative value means that the rival leads.
A chart below the cards shows the share of each brand. Brands that you do not track are grouped as Other. To see the brands that you do not track, click Show the … untracked brands. Each row shows the share of voice of the brand and the number of answers that name it. Click Track to add the brand as a competitor.

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Visibility over time

The Visibility over time chart shows the visibility of each brand across the scans of the period. It shows the brands that you track and the brands that the last scan named most. A brand that you do not track has the label untracked. To select the brands on the chart, open the Brands menu and select or clear each brand. The history starts with the first scan after you add competitors. The chart needs two scans or more to show a trend.

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Domain rating

The Domain rating card compares the backlink rating (0–100) of your domain with the domains of your competitors. A higher rating means that more trusted sources link to the domain. For more information, see Domain rating.

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Where a rival is ahead

The Where a rival is ahead table shows the prompts where a competitor is more visible than you. The widest gap comes first. The table has these columns:

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Add a competitor

Tracked competitors are measured on every scan and appear in every comparison.
1

Open the dialog

Click Add competitor.
2

Enter the brand

In Brand name, enter the name of the competitor.
3

Enter the website

In Website, enter the domain of the competitor, for example salesnova.com.
4

Save

Click Add competitor.
The number of competitors that you can track depends on your plan. See pricing.

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Import competitors

You can add many competitors from a file or from a pasted list. The columns are domain and name. The name is optional.
1

Open the dialog

Click Import.
2

Add the list

Click Choose a file and select a CSV, TSV, TXT or Excel (.xlsx) file. Or paste one domain per line in …or paste a list.
3

Check the rows

Click Preview. The preview shows the rows that Perquery adds and the rows that it skips.
4

Import

Click Import. The button shows the number of new rows.
To get a file with the correct columns, click Download a template. Perquery skips these rows:
  • A row that is not a domain.
  • Your own domain.
  • A competitor that you already track.
  • A row that repeats in the file.
To get the skipped rows and their reasons, click Download skipped rows.

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Remove a competitor

When you remove a competitor, Perquery stops future measurement of it. Past scans keep their numbers.
1

Open the list

Click Manage.
2

Remove the competitor

Click Remove next to the competitor.
3

Confirm

Click Yes, remove.
4

Close the dialog

Click Done.

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Export the data

The Share of voice, Visibility over time and Where a rival is ahead sections each have an Export menu. Select CSV or Excel (.xlsx). The file uses the filters that the page shows.