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A persona is a system prompt that tells the AI engine who asks the question, for example “an IT manager at a large company”. The same prompt can get a different answer for a different persona. Use personas to see which buyers AI engines recommend your brand to. To open the page, click Personas in the sidebar.

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How personas affect scans

  • Each scan asks every prompt under the baseline and under each persona that you add, on every tracked AI engine.
  • The baseline is the default persona of all charts. When the baseline is the raw query, it asks the prompts with no persona and shows as Raw. You cannot edit or remove the baseline.
  • A new persona has no historical data. It collects data from the next scan.
  • A change to a persona applies from the next scan.
  • Each persona that you add increases the number of answers that a scan collects.
The number of personas that you can add depends on your plan. See pricing.
To see the results of one persona on other pages, select it in the Persona filter at the top of the page.

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Add a persona manually

1

Open the dialog

Click Add persona. The Manual tab opens.
2

Name the persona

Type a name in Persona name, for example “Enterprise IT Manager”.
3

Select the kind

In Persona kind, select Demographic, Need-based, Behavioural or Custom.
4

Write the system prompt

Type the system prompt. Describe who the persona is, their budget, what they weigh and what they fear. To get a draft, click Write a detailed voice. Edit the draft before you save.
5

Save

Click Add.
If you leave the system prompt empty, Perquery writes a detailed voice in the language of your site. It uses the name, the kind and the information about your brand.

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Add a suggested persona

1

Open the suggestions

Click Auto-suggest at the top of the page, or click the Auto-suggest persona card in the persona list.
2

Read the suggestions

Each suggestion shows a name, a kind, a system prompt and example prompts. The suggestions use your brand and its category.
3

Add a persona

Click Add next to each persona that you want. Add adds only the persona, not the example prompts.
To get new suggestions, click Regenerate. The number of suggestions that you can get in a period depends on your plan.

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The persona list

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Persona findings

Above the list, Persona findings compares your personas. It needs at least two measured personas. It can show these findings:
  • Your visibility is almost the same for every persona. Nothing shows which buyers choose you.
  • You are almost not visible for a persona that you marked as a target.
  • You are strongest for a persona that is not a target, and a target persona is behind.
The last two findings show only when at least one persona is marked as a target. See Mark a target persona.

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Persona cards

Use the kind filter to show All kinds or one kind. Each card shows the name, the kind, the Target badge for a target persona, the system prompt and the Summary visibility. Click a card to open the persona detail. The page uses the Date range at the top of the page. The list does not show the baseline.

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Persona × LLM matrix

The Persona × LLM matrix has one row for each persona and one column for each AI engine. Each cell shows the visibility of your brand for that persona on that engine. The Avg. column shows the average. Red means that your brand is rarely mentioned. Green means that your brand is mentioned in most answers. Click a row to open the persona detail.

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Persona detail

The detail page shows these values:
  • Summary visibility: the visibility of your brand for this persona.
  • Tracked prompts: the number of prompts that were measured for this persona.
  • Avg. LLM visibility: the average of the visibility values of the engines.
  • Strongest platform: the engine with the highest visibility.
The page also shows the System prompt and Visibility by LLM, with the Weakest and the Strongest engine.

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Mark a target persona

A target persona is a buyer that your brand is positioned for. Persona findings uses target personas. To mark a persona, open it and click Mark as target. To remove the mark, click Unmark target.

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Edit a persona

1

Open the form

Open the persona and click Edit.
2

Change the fields

Change Persona name, Persona kind or System prompt.
3

Save

Click Save. The change applies from the next scan.

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Remove a persona

When you remove a persona, its tracking stops. The historical data stays in reports.
1

Open the persona

Click the persona card.
2

Remove

Click Remove, then click Yes, remove.