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Growth Opportunities collects the issues that Perquery finds in its measurements and ranks them by an opportunity score. Each opportunity tells you why it matters and which tool fixes it. Open it from the Growth group in the menu: Growth Opportunities.

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Where opportunities come from

Perquery builds the list from the latest measurements of your site: Opportunities about the same subject are shown as one opportunity with more than one reason. When a measurement changes, the list changes too. Opportunities appear after the first scan and the first site crawl are complete.

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Opportunity types

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Opportunity overview

The Opportunity overview shows Total open and the number of open opportunities of each type. Click a type to filter the list by that type. Click it again to show every type.

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Priority matrix

The Priority matrix plots each opportunity by impact and ease. Impact is the opportunity score. Ease is the opposite of the effort. The matrix has four parts: The matrix does not plot every opportunity. A note below it gives the number of lower-ranked opportunities that it leaves out.

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Priority list

The Priority list shows the open opportunities with the highest score first. The columns are #, Opportunity, Type, Opp. score, Effort and Actions.
  • To sort the list, click a column title.
  • To find an opportunity, type in Search opportunities… and click Search.
  • To hide an opportunity that you do not plan to fix, click Dismiss.
  • To see the hidden opportunities, click Show dismissed. Click Restore to put one back in the list.

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Open an opportunity

Click View opportunity on a row. The detail panel shows these items:
  • The Opportunity score, the effort and the matrix part.
  • The persona for which the brand is weakest, when the opportunity is about a prompt.
  • Why this matters: the reasons for the opportunity.
  • Subject and Target page.
  • Continue in the tool: buttons that open the tools that fix the opportunity, for example the Content Brief Generator or the robots.txt Checker & Generator.
When no tool covers the opportunity, the panel tells you so. Then the reasons are the full recommendation.

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Mark an opportunity as done

When you apply a fix, record it. Perquery then measures the visibility before and after the fix on Impact tracking.
1

Open the opportunity

Click View opportunity on a row.
2

Choose the reason

In the Mark as done section, find the reason that you fixed. Each reason shows the problem and the action.
3

Open the record dialog

Click Mark as done next to that reason. The Record an applied action dialog opens with the subject and the action filled in.
4

Set the deploy date

In Deploy date, enter the day the change went live on your site.
5

Record the action

Click Record.
The reason then shows the date of the record. The row in the list shows Recorded as done. Click the date to open Impact Tracking.
Use the export menu on the Priority list to download the opportunities as CSV or Excel.

Impact tracking

See whether a fix improved your visibility.

Tools

See the tools that fix opportunities.