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Content Analysis compares the pages of your site with the prompts that you track. It shows the prompts that no page answers and the pages that answer only weakly. It also shows how ready each page is for citation by an AI engine. Open it from the Analysis group in the menu: Content Analysis.

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How the analysis works

Perquery crawls your site and keeps an inventory of its pages. Then it analyses each tracked prompt:
  • When the prompt has a target page, Perquery checks that page.
  • When the prompt has no target page, Perquery finds the pages on your site that are closest to the prompt and checks them.
Each prompt gets one match state. The analysis runs again after each successful crawl.
The crawler obeys your robots.txt. A page that your robots.txt blocks is not read.

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Run a crawl

Perquery crawls your site when you add it, and again on a schedule. You can also start a crawl yourself.
1

Open the page

Open Content Analysis.
2

Start the crawl

Click Run crawl. The button shows Crawling… while the crawl runs.
3

Read the result

When the crawl is done, the page shows the date of the last crawl and the number of pages read.
There is one crawl at a time for each site. The number of pages that one crawl reads depends on your plan. When a crawl stops at that limit, the page tells you so. See pricing.

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When a crawl fails

The page shows why the last crawl failed:
  • The site is not reachable. Check that the site is online, then run the crawl again.
  • robots.txt answered a server error. The crawler read no page. Fix the robots.txt file, then run the crawl again.
  • robots.txt blocks every page for User-agent: *. Allow the pages that you want analysed, then run the crawl again.
  • The site slowed down the crawler. The crawl stopped before it read every page.

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Re-analyse the prompts

Click Re-analyse to analyse every tracked prompt again. The analysis runs in the background. Refresh the page after a few minutes to see the new results. Use Re-analyse after you change a page on your site or after you change the prompts.

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Coverage figures

The row at the top shows five figures: When some prompts are not analysed yet, a note below the figures gives their number. The figures do not include them.

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Content ↔ Prompt Matching

This table shows one row for each tracked prompt. Gaps come first, then weak matches, then the rest. The Match column shows the state: The mark (outdated) means that Perquery crawled the page again after its last analysis. Click Re-analyse to update it. To set a target page for a prompt, see Prompts.

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Fix a gap or a weak match

1

Open the fix dialog

Click Fix on a row with the state Weak or Content gap.
2

Read the assessment

The dialog tells you what is missing. For a weak match, it names the page to update.
3

Go to the brief

Click Go to the content brief. The Content Brief Generator opens with the prompt selected.

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Page AI-readiness

This list gives each crawled page a score from 0 to 100. The pages with the lowest score come first. The score uses these parts when Perquery has data for them:
  • The technical score of the page from the last technical audit.
  • How well the page matches its prompt.
  • How recent the page is.
  • Whether the page has a question-and-answer (FAQ) section.
  • How well the page format fits AI answers. List and FAQ pages score highest.
When no technical audit has run, the page tells you that the technical part is not in the score. Below each page, Perquery lists the actions to take. For example:
  • Expand thin content.
  • Add a question-and-answer (FAQ) section.
  • Add structured data (JSON-LD).
  • Complete the image alt text.
  • Refresh content that is old.
  • Put the terms of the prompt in the H1.

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Format Distribution

This bar shows the share of each content format on your site: Blog, Listicle, FAQ, Product and Other. AI engines prefer list and FAQ formats. When their share is below the target, the panel shows a warning with the target share.
Use the export menu on the Content ↔ Prompt Matching and Page AI-readiness panels to download the data as CSV or Excel.

Technical analysis

Check how AI crawlers read your site.

Growth opportunities

See content gaps and weak matches as ranked actions.