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Impact Tracking answers one question: did a change improve your visibility in AI answers? You record each change with the day it went live. Perquery compares the scans before that day with the scans after it. Open it from the Growth group in the menu: Impact Tracking.

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How Perquery measures an action

Perquery compares the average of a fixed number of scans before the deploy date with the same number of scans after it. The table shows that number. The scans on the deploy date itself are not on either side. What Perquery measures depends on the subject of the action:
A figure over many prompts moves for many reasons at the same time. Use it as context, not as proof. A prompt action gives the most direct result.

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Record an action

You can record an action from a growth opportunity, or record any change yourself.
Record the action after Perquery has scanned the site at least once. An action without a scan before it has no baseline.
1

Open the dialog

Click Record an action. The Record an applied action dialog opens.
2

Choose the subject

In What the action was about, select This site, Page, Prompt or Source domain.
3

Give the reference

For Prompt, select the prompt. For Page, type a path such as /pricing or a full URL in Reference. For Source domain, type a host name such as example.com.
4

Describe the change

In What you did, describe the change.
5

Classify the change

Select the Action type. Optionally, select the Tool used.
6

Set the deploy date

In Deploy date, enter the day the change went live, not the day you produced it.
7

Limit the AI engine

When the change can affect only one AI engine, select it in Affects only. Otherwise keep Every assistant.
8

Save the record

Click Record.

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Summary

The row at the top shows four figures:

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Applied actions

The Applied actions table shows one row for each record. The columns are Subject, Action, Deployed, Visibility, Rank and Trend. Each record has one of these outcomes:

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Filter the table

  • Use Action type to show one type: Technical, Content or Off-page.
  • Use Outcome to show one outcome.
  • Use Engine to show the actions for one AI engine.
  • Use the persona filter at the top of the page to measure the actions for one persona.

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Open a record

Click Open on a row. The detail shows these items:
  • Before / after visibility: a chart of the visibility of each scan, with the deploy date marked.
  • Metric comparison: Visibility, Rank and Sentiment before and after.
  • Applied actions: the actions of the record.
When the record has an AI engine in Affects only, Perquery measures it on that AI engine only.

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Remove a record

Click Remove this record, then click Confirm removal.
Use the export menu on the Applied actions table to download the records as CSV or Excel.

Growth opportunities

Find the changes that are worth making.

Scans and schedule

See when Perquery scans your prompts.