> ## Documentation Index
> Fetch the complete documentation index at: https://docs.perquery.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Search Performance

> Compare your AI visibility with your Google organic rank, your AI referral traffic and your Google Ads spend.

The **Search Performance** page compares your AI visibility with data from Google. It uses the Google accounts that you connect:

* **Google Search Console**: the organic queries and their rank.
* **Google Analytics 4**: the AI referral traffic and the conversions.
* **Google Ads**: the paid keywords and their spend.

To open the page, click **Search Performance** in the **Mapping** group of the sidebar.

## Connect a data source

The page shows one card for each Google source, with its state, for example **Connected** or **Not connected**. Without a connected source, the page shows no data.

**1. Connect the account**

On the card of the source, click **Connect**. Sign in with Google and give access.

**2. Choose a property**

In **Choose a … property**, select the property in **Property**.

**3. Save**

Click **Save**. Perquery imports no data until you select a property.

To change the settings of a connection, click **Manage** on its card. For more information, see:

* [Google Search Console](https://docs.perquery.ai/en/integrations/google-search-console.md)
* [Google Analytics](https://docs.perquery.ai/en/integrations/google-analytics.md)
* [Google Ads](https://docs.perquery.ai/en/integrations/google-ads.md)

## Filters

The page uses the filters at the top of the screen:

* **Date range**: the period of the data.
* **Compare to**: the period that the changes of the referral traffic are calculated against.

## AI visibility and organic performance

The **AI visibility ↔ organic performance** table shows when Google Search Console is connected. Perquery matches each of your prompts to a Search Console query. The subtitle shows how many prompts matched a query.

| Column | Content |
| - | - |
| **Query** | The matched query. **No matching query** means that Perquery found no match. |
| **AI visibility** | The visibility of your brand for the prompt in AI answers. |
| **Organic rank** | The average position of the query in Google Search. |
| **Overlap** | How well the two numbers agree. |

The **Overlap** column has these values:

* **High**: the brand is strong in AI answers and ranks well in Google.
* **Low · organic ahead**: the query ranks well in Google, but the brand is weak in AI answers.
* **Low · AI ahead**: the brand is strong in AI answers, but the query ranks low in Google.
* **Medium**: the other cases.

The rows where the two numbers disagree most come first.

## AI referral traffic

This section shows when Google Analytics 4 is connected.

* **AI referral traffic**: the sessions that came from each AI assistant in the date range, and the change against the comparison period.
* **Conversion comparison**: the conversion rate of each source against the organic traffic. The organic traffic is the reference. A value such as **↑ 2x** shows how many times the organic rate a source converts.

## Paid terms against AI visibility

The **Paid terms against AI visibility** table shows when Google Ads is connected. It compares the spend on a keyword with your AI visibility for the matched prompt.

| Column | Content |
| - | - |
| **Keyword** | The matched paid keyword. |
| **AI visibility** | Your visibility for the prompt in AI answers. |
| **Spend** | The spend on the keyword in the date range. |
| **Avg. CPC** | The average cost per click. |
| **Verdict** | The result of the comparison. |

The **Verdict** column has these values:

* **Overspending**: you spend on a keyword where AI answers already show your brand strongly.
* **Uncovered**: the keyword has demand, you do not spend on it and AI answers show your brand weakly.
* **Aligned**: the other cases.

Spend is matched to prompts by keyword. A paid term that matches no prompt does not show in the table. If the site has a target market, the table shows only the terms of that market.

## Export the data

The **AI visibility ↔ organic performance**, **Conversion comparison** and **Paid terms against AI visibility** sections each have an **Export** menu. Select **CSV** or **Excel (.xlsx)**.

## Related pages

* [Integrations overview](https://docs.perquery.ai/en/integrations/overview.md)
* [Prompts](https://docs.perquery.ai/en/monitor/prompts.md)


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