> ## Documentation Index
> Fetch the complete documentation index at: https://docs.perquery.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> Connect Google Ads to compare what you pay for search keywords with your AI visibility for the same topics.

Google Ads shows what you pay for your search keywords. Perquery matches these keywords with your tracked prompts. You see where you pay for terms that AI engines already answer with your brand, and where you have a gap.

## What Perquery reads

For the account that you select, Perquery reads the keywords of your campaigns for each day. For each keyword, it reads these values:

* Impressions
* Clicks
* Cost, in the currency of the account
* Conversions

## Connect Google Ads

**1. Open the Integrations page**

In the sidebar, click **Integrations**.

**2. Start the connection**

On the **Google Ads** card, click **Connect**.

**3. Give access**

Sign in with a Google account that has access to your Google Ads account. Allow the access that Google shows.

**4. Select the account**

Under **Property**, select the Google Ads account. Click **Save**.

The list shows the accounts that have their own campaigns. A manager account is not in the list. The client accounts under a manager account are in the list.

Perquery only reads the data of the account. It does not change your campaigns.

The first import starts after you save the account. For the imports, the states and the disconnection, see [Integrations overview](https://docs.perquery.ai/en/integrations/overview.md).

## Where the data shows

The **Paid terms against AI visibility** table on the **Search Performance** page uses this data. For each matched keyword, the table shows the **AI visibility**, the **Spend**, the **Avg. CPC** and a **Verdict**:

| Verdict | Meaning |
| - | - |
| **Overspending** | You pay for a term, and AI engines already show your brand well for it. |
| **Uncovered** | People search for the term, but you do not pay for it and AI engines show your brand weakly. |
| **Aligned** | All other terms. For example, you pay for a term where your AI visibility is weak. |

Perquery matches the spend to prompts by keyword. A keyword with no matched prompt does not show in the table. See [Search performance](https://docs.perquery.ai/en/monitor/search-performance.md).

## Disconnect

On the **Google Ads** card, click **Disconnect**. Perquery deletes the imported keyword data of the site.


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